For ITT, Formula One racecars are laboratories that move up to 200 miles-per-hour. These finely tuned machines are the perfect vehicles for testing new KONI shock absorber technologies under extreme conditions, and the F1 season standings provide a clear way to gauge our products’ performance against competitors.
In 2014, ITT was selected to join the Sahara Force India F1 team as its technical shock absorber specialist, and starting next year the addition of our KONI shocks – also called dampers – will help their racers compete with the top teams.
"We have a close relationship with the technicians at Sahara Force India," says Frits Altorf, Sales Manager, OE Car & Racing for our Motion Technologies business in Oud-Beijerland, The Netherlands. "They take the lead in giving us the dimensions and desired characteristics of the dampers for their cars, and rely on us to come up with the best possible design to achieve the damping curves needed to get the best performance out of the car."
Right now, lap times and race results for the Sahara Force India team are an all-consuming concern for the KONI F1 team. But what they learn on the racetrack may also be translated to the consumer market.
KONI has been a fixture on the F1 circuit for more than 50 years, and in that time Motion Technologies has developed a number of racetrack-to-road aftermarket products, including externally adjustable shocks and mono-tube dampers.
"As we help Sahara Force India climb up in the rankings, we are also helping ITT raise its profile as an innovator in shock absorber technology for people who drive cars, not race them," says Altorf.