ITT Corporation

ITT Industries Launches New Corporate Brand Campaign; New Advertising, Identity Campaigns Focus on Engineering Excellence


        WHITE PLAINS, N.Y., Sept. 17, /PRNewswire/ -- Travis Engen, chairman,
    president and chief executive of ITT Industries, Inc. (NYSE: IIN) today opened
    trading on the New York Stock Exchange as the company launched its new,
    multifaceted corporate brand campaign.  The new brand identity and advertising
    campaigns celebrate the company's engineering heritage, and reiterate the
    company's commitment to delivering quality, mission-critical products and
    services in its chosen markets.
        "Since 1995, when ITT Industries became independent, we have significantly
    transformed the company," said Mr. Engen.  "We've refocused our energy in
    areas where we have engineering strength and where we see the most growth and
    value creating opportunity, especially in our fluid technology business
    through the acquisition of Goulds Pumps, and in our defense business through
    the acquisition of Kaman Sciences.  Very soon, we will conclude the sale of
    two of our automotive businesses, and will become a more balanced,
    multi-industry manufacturing company.  Having taken these bold steps, I
    believe our company is well positioned for the launch of our new brand
    identity, which carries the tagline 'Engineered for life'."
        The new logo is a symbol comprised of "engineered blocks" which present
    the ITT letters as nine, equally proportioned, interlocking pieces that come
    together to form a solid whole.  The brandmark is intended to connote
    precision, strength, engineering and unity, all attributes of ITT Industries
    businesses and products.
        The tagline, "Engineered for life," further solidifies the redefinition of
    the company.  The tagline has the dual purpose of communicating ITT
    Industries' commitment to engineering excellence and the company's success in
    providing high-quality, durable products that improve quality of life.
        The corporate identity is being launched simultaneously with ITT
    Industries' new international advertising campaign.  The print and broadcast
    advertisements feature a cross section of the company's engineers from around
    the world.
        Beginning today on CNBC and CNN globally, as well as Fox News and
    New York-local television, the broadcast ad features an assortment of marine
    life singing Handel's "Hallelujah Chorus."  The ad symbolizes the way in which
    the quality and clarity of water around the world is being improved through
    water and wastewater treatment systems engineered with ITT Industries pumps.
    While entertaining, the advertisement also serves to educate viewers that ITT
    Industries designs and develops products that improve the quality of the
    world's water.  The 30-second spot will appear at varying dates and times
    through November 15th.
        The print ads, also debuting today in The Wall Street Journal, Financial
    Times and The New York Times highlight ITT Industries' own engineers,
    including Travis Engen, who is an aeronautical engineer himself.  ITT
    Industries elected to use its own engineers in the ads, instead of actors, to
    give the advertisements a more personal quality and to exemplify the company's
    dedication to its employees and commitment to engineering excellence.  A
    series of ads, which highlight the projects of different engineers, will
    appear in national and international business publications over the next 12
    months.  Internet bulletin boards will also be used on a variety of websites,
    including Yahoo, Altavista, Lycos, Doubleclick, and Thestreet.
        About ITT Industries
        ITT Industries, Inc. is a diversified, global manufacturing company and
    world market leader in the fluid technology, defense, electrical connectors,
    and automotive components industries.  With headquarters in White Plains,
    New York, USA, the company employs approximately 58,000 men and women around
    the world.  The company reported 1997 revenues of $8.8 billion.
        In June of 1998, the company announced an agreement to sell its automotive
    Electrical Systems business to Valeo SA (France) for $1.7 billion.  In July,
    the company announced an agreement to sell its Brake and Chassis business to
    Continental AG (Germany) for $1.93 billion.  These two businesses account for
    approximately $4 billion in annual sales.  The proposed transactions, which
    have received all appropriate regulatory approval, are expected to close late
    in the third quarter of 1998.
        Since becoming an independent company in 1995, ITT Industries has taken
    major steps to strengthen its key businesses with significant potential for
    profitability and growth.  Through a series of acquisitions (Goulds Pumps and
    Kaman Sciences, among others) and divestitures (non-core businesses primarily
    in automotive and fluid technology), the company has positioned itself for
    leadership in its chosen businesses.
        ITT Industries' is the world's leading provider of pumps, systems and
    services to move, measure and control liquids, through brands that include
    Flygt, Goulds Pumps, Bell & Gossett, McDonnell & Miller, Lowara, A-C Pump,
    Richter, Vogel, Hoffman and Marlow.  The company provides a variety of
    sophisticated pumps, valves and systems used worldwide in residential,
    agricultural, commercial, municipal, and industrial process applications.
    Included are large pumps that control urban storm water drainage, and
    submersible pumps that are used in water and wastewater treatment plants and
    drain construction sites, tunnels and mines.  Other products and systems
    include valves for aerospace, chemical and energy markets, and pumps for the
    leisure marine, hydrotherapy, pharmaceutical and biotechnology sectors.
    Following the integration of Goulds Pumps, which ITT Industries acquired in
    1997, this business area is now generating annualized sales of over
    $2.0 billion.
        As military forces of the US and other countries are turning to technology
    to increase their efficiency and to support or supplant manpower, ITT
    Industries has experienced greater demand for its products and services in the
    defense area, where it generates annual sales of $1.2 billion.  ITT Industries
    is a leading provider of night vision equipment, jamming devices that guard
    against radar-guided weapons, sophisticated, secure, digital combat radios,
    and high-tech electronics to provide and safeguard military communications on
    the Tactical Internet.  In addition, ITT Industries produces air traffic
    control and radar defense systems, and is one of the largest US-based
    technical and support services contractors.
        ITT Industries' electrical connectors are marketed globally under the
    Cannon brand, with annual sales of approximately $600 million.  ITT Industries
    is ranked as one of the top ten worldwide manufacturers in an industry with
    more than 1,500 competitors.  The company continues to grow its presence in
    the fastest-growing segments of the commercial communications markets,
    including interconnects for cellular telephones, network communications,
    "smart cards" for personal data storage, and PC cards for laptop computers.
        ITT Industries also produces systems and components used by the
    automotive, rail and construction industries around the world.  This includes
    products for highly focused markets, such the Koni(R) brand shock absorbers
    serving high-end, specialized automotive needs, shock absorbers for trains and
    bridges, fluid handling products such as brake and fuel line tubing, and brake
    friction materials.  Annual sales in this area for 1997 totaled $541 million.
        In addition to the New York Stock Exchange, ITT Industries stock is traded
    under the "IIN" symbol on the Midwest, Pacific, London, Frankfurt, and Paris
        ITT Industries and its subsidiaries' news releases are available at no
    charge via fax and the Internet.  For ITT Industries news and information on
    the Internet, visit  To receive releases by fax, call
    800-758-5804, extension 110006.
    SOURCE  ITT Industries

    Web site:
    CONTACT: Megan Kahn for ITT Industries, 212-448-4234

About ITT

ITT is a diversified leading manufacturer of highly engineered critical components and customized technology solutions for the transportation, industrial, and oil and gas markets. Building on its heritage of innovation, ITT partners with its customers to deliver enduring solutions to the key industries that underpin our modern way of life. ITT is headquartered in White Plains, N.Y., with employees in more than 35 countries and sales in a total of approximately 125 countries. The company generated 2016 revenues of $2.4 billion.


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