WHITE PLAINS, N.Y., Sept. 17, /PRNewswire/ -- Travis Engen, chairman,
president and chief executive of ITT Industries, Inc. (NYSE: IIN) today opened
trading on the New York Stock Exchange as the company launched its new,
multifaceted corporate brand campaign. The new brand identity and advertising
campaigns celebrate the company's engineering heritage, and reiterate the
company's commitment to delivering quality, mission-critical products and
services in its chosen markets.
"Since 1995, when ITT Industries became independent, we have significantly
transformed the company," said Mr. Engen. "We've refocused our energy in
areas where we have engineering strength and where we see the most growth and
value creating opportunity, especially in our fluid technology business
through the acquisition of Goulds Pumps, and in our defense business through
the acquisition of Kaman Sciences. Very soon, we will conclude the sale of
two of our automotive businesses, and will become a more balanced,
multi-industry manufacturing company. Having taken these bold steps, I
believe our company is well positioned for the launch of our new brand
identity, which carries the tagline 'Engineered for life'."
The new logo is a symbol comprised of "engineered blocks" which present
the ITT letters as nine, equally proportioned, interlocking pieces that come
together to form a solid whole. The brandmark is intended to connote
precision, strength, engineering and unity, all attributes of ITT Industries
businesses and products.
The tagline, "Engineered for life," further solidifies the redefinition of
the company. The tagline has the dual purpose of communicating ITT
Industries' commitment to engineering excellence and the company's success in
providing high-quality, durable products that improve quality of life.
The corporate identity is being launched simultaneously with ITT
Industries' new international advertising campaign. The print and broadcast
advertisements feature a cross section of the company's engineers from around
Beginning today on CNBC and CNN globally, as well as Fox News and
New York-local television, the broadcast ad features an assortment of marine
life singing Handel's "Hallelujah Chorus." The ad symbolizes the way in which
the quality and clarity of water around the world is being improved through
water and wastewater treatment systems engineered with ITT Industries pumps.
While entertaining, the advertisement also serves to educate viewers that ITT
Industries designs and develops products that improve the quality of the
world's water. The 30-second spot will appear at varying dates and times
through November 15th.
The print ads, also debuting today in The Wall Street Journal, Financial
Times and The New York Times highlight ITT Industries' own engineers,
including Travis Engen, who is an aeronautical engineer himself. ITT
Industries elected to use its own engineers in the ads, instead of actors, to
give the advertisements a more personal quality and to exemplify the company's
dedication to its employees and commitment to engineering excellence. A
series of ads, which highlight the projects of different engineers, will
appear in national and international business publications over the next 12
months. Internet bulletin boards will also be used on a variety of websites,
including Yahoo, Altavista, Lycos, Doubleclick, and Thestreet.
About ITT Industries
ITT Industries, Inc. is a diversified, global manufacturing company and
world market leader in the fluid technology, defense, electrical connectors,
and automotive components industries. With headquarters in White Plains,
New York, USA, the company employs approximately 58,000 men and women around
the world. The company reported 1997 revenues of $8.8 billion.
In June of 1998, the company announced an agreement to sell its automotive
Electrical Systems business to Valeo SA (France) for $1.7 billion. In July,
the company announced an agreement to sell its Brake and Chassis business to
Continental AG (Germany) for $1.93 billion. These two businesses account for
approximately $4 billion in annual sales. The proposed transactions, which
have received all appropriate regulatory approval, are expected to close late
in the third quarter of 1998.
Since becoming an independent company in 1995, ITT Industries has taken
major steps to strengthen its key businesses with significant potential for
profitability and growth. Through a series of acquisitions (Goulds Pumps and
Kaman Sciences, among others) and divestitures (non-core businesses primarily
in automotive and fluid technology), the company has positioned itself for
leadership in its chosen businesses.
ITT Industries' is the world's leading provider of pumps, systems and
services to move, measure and control liquids, through brands that include
Flygt, Goulds Pumps, Bell & Gossett, McDonnell & Miller, Lowara, A-C Pump,
Richter, Vogel, Hoffman and Marlow. The company provides a variety of
sophisticated pumps, valves and systems used worldwide in residential,
agricultural, commercial, municipal, and industrial process applications.
Included are large pumps that control urban storm water drainage, and
submersible pumps that are used in water and wastewater treatment plants and
drain construction sites, tunnels and mines. Other products and systems
include valves for aerospace, chemical and energy markets, and pumps for the
leisure marine, hydrotherapy, pharmaceutical and biotechnology sectors.
Following the integration of Goulds Pumps, which ITT Industries acquired in
1997, this business area is now generating annualized sales of over
As military forces of the US and other countries are turning to technology
to increase their efficiency and to support or supplant manpower, ITT
Industries has experienced greater demand for its products and services in the
defense area, where it generates annual sales of $1.2 billion. ITT Industries
is a leading provider of night vision equipment, jamming devices that guard
against radar-guided weapons, sophisticated, secure, digital combat radios,
and high-tech electronics to provide and safeguard military communications on
the Tactical Internet. In addition, ITT Industries produces air traffic
control and radar defense systems, and is one of the largest US-based
technical and support services contractors.
ITT Industries' electrical connectors are marketed globally under the
Cannon brand, with annual sales of approximately $600 million. ITT Industries
is ranked as one of the top ten worldwide manufacturers in an industry with
more than 1,500 competitors. The company continues to grow its presence in
the fastest-growing segments of the commercial communications markets,
including interconnects for cellular telephones, network communications,
"smart cards" for personal data storage, and PC cards for laptop computers.
ITT Industries also produces systems and components used by the
automotive, rail and construction industries around the world. This includes
products for highly focused markets, such the Koni(R) brand shock absorbers
serving high-end, specialized automotive needs, shock absorbers for trains and
bridges, fluid handling products such as brake and fuel line tubing, and brake
friction materials. Annual sales in this area for 1997 totaled $541 million.
In addition to the New York Stock Exchange, ITT Industries stock is traded
under the "IIN" symbol on the Midwest, Pacific, London, Frankfurt, and Paris
ITT Industries and its subsidiaries' news releases are available at no
charge via fax and the Internet. For ITT Industries news and information on
the Internet, visit http://www.ittind.com. To receive releases by fax, call
800-758-5804, extension 110006.
SOURCE ITT Industries
Web site: http://www.ittind.com
CONTACT: Megan Kahn for ITT Industries, 212-448-4234