Housestyle

Introduction

A brand identity is more than just a signature or logo. The entire visual environment in which the brand is expressed is an equally if not more powerful means of communicating the brand.

The ITT housestyle is a differentiating framework for the design of all communications beyond the placement of a logo on a page.

Consisting of a toolbox of design elements, or a visual language, the ITT housestyle sets the stage for all communications bearing the brand identity.

The ITT housestyle is comprised of:
Typography
Graphic Elements
Color
Imagery Style


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Housestyle (PDF)