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Identity Guidelines Introduction The ITT brand is represented by its visual identity, a system of graphic elements that work to ensure all of our communications are visually compelling and well organized. At the center of our identity system is the ITT signature. An invaluable brand asset, the signature is the most concise representation of our brand. At a glance it communicates many of the qualities that ITT is known for, such as our precision and technical expertise. Our signature is the only graphic device in our identity system to use our heritage color ITT Gold prominently. As a result, it achieves a “jewel-like” quality and takes on even greater importance in our communications. Because of the importance of the ITT signature, it is essential to reproduce and apply the artwork consistently in all our brand materials. Please consult the following guidelines as often as necessary to ensure the signature is treated correctly in every application.  Downloads Available: |
