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• Identity Guidelines
• Signature
• Signature Color Variation
• Background Control
• Tagline
• Minimum Size
• Clear Space
• ITT Symbol
• Signature Misuses
• Color Palette
• Primary Typeface
• Secondary Typeface
• File Name Convention
• Our Brand
• Housestyle
• Print System
• Web Sites
• Using Our Product Brands
• Stationery Guidelines
• PowerPoint Templates
• Sign & Exhibit Guidelines

• Signatures
• Signatures with Taglines
• Taglines Only
• Life Line
• PowerPoint Logos for Backgrounds
• Stationery Word Templates
• Stationery Illustrator Templates
• Stationery EPS Template

Color Palette

ITT Gold is our primary identifying color. However, it is restricted to the ITT symbol and should not be used for messaging, backgrounds, containing fields or other standard graphic devices. The only other instance of its use is as an accent color in the life line graphic element discussed in the Print System section.

The ITT secondary colors were selected for their high-level of contrast with ITT Gold, as well as to provide our communications with a sophisticated appearance. These colors should be used liberally for backgrounds, text, containing shapes and the life line graphic element.

Please refer to the current edition of the PANTONE Color Formula Guide to view color standards. The colors shown throughout this manual have not been evaluated by Pantone, Inc. for accuracy (Pantone® is a registered trademark of Pantone, Inc.).